Policy summary
Personal Data processed for the following purposes and using the following services:
Advertising
Facebook Audience Network
Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data
Google AdSense
Personal Data: Cookies; Usage Data
Jetpack
Personal Data: Tracker; Usage Data
Analytics
Facebook Ads conversion tracking (Facebook pixel), Display Advertising extension for Google Analytics, Google Analytics, Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, HubSpot Analytics, Twitter Ads conversion tracking and Wordpress Stats
Personal Data: Cookies; Usage Data
LinkedIn conversion tracking (LinkedIn Insight Tag)
Personal Data: device information; Tracker; Usage Data
Contacting the User
Contact form
Personal Data: company name; email address; first name; last name; phone number
Mailing list or newsletter
Personal Data: email address; first name; last name
Content performance and features testing (A/B testing)
Google Optimize and Google Optimize 360
Personal Data: Tracker; Usage Data
Displaying content from external platforms
Instagram widget
Personal Data: Cookies; Usage Data
Google Fonts
Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service
Google Maps widget
Personal Data: Tracker; Usage Data
Heat mapping and session recording
Hotjar Heat Maps & Recordings
Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service
Hosting and backend infrastructure
Algolia
Personal Data: various types of Data as specified in the privacy policy of the service
Infrastructure monitoring
New Relic
Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service
Interaction with data collection platforms and other third parties
Mailchimp widget
Personal Data: email address; first name; last name
Interaction with external social networks and platforms
Google+ +1 button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets
Personal Data: Cookies; Usage Data
Interaction with live chat platforms
Olark Widget
Personal Data: Cookies; Usage Data
Managing contacts and sending messages
Mailchimp
Personal Data: email address
Platform services and hosting
WordPress.com
Personal Data: various types of Data as specified in the privacy policy of the service
Remarketing and behavioral targeting
Google Ads Remarketing, Facebook Remarketing, Perfect Audience, Remarketing with Google Analytics, Twitter Remarketing and AdRoll
Personal Data: Cookies; Usage Data
Facebook Custom Audience and Twitter Tailored Audiences
Personal Data: Cookies; email address
LinkedIn Website Retargeting
Personal Data: Tracker; Usage Data
SPAM protection
Akismet
Personal Data: various types of Data as specified in the privacy policy of the service
Tag Management
Google Tag Manager
Personal Data: Usage Data
Traffic optimization and distribution
Cloudflare
Personal Data: Tracker; various types of Data as specified in the privacy policy of the service
User database management
HubSpot Lead Management
Personal Data: various types of Data as specified in the privacy policy of the service
Information on opting out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.
Further information about the processing of Personal Data
Selling goods and services online
The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.
Contact information
Owner and Data Controller
1443 27th St Suite B
Caledonia, WI 53108Owner contact email: [email protected]